GO SKY HIGH
WITH MAYBELLINE NEW YORK

Born to break records? Go Sky High. Maybelline’s Sky High Mascara was already doing exactly that—one sold every five seconds. We turned that product truth into a campaign about setting your own bar, then pushing past it. Partnering with record breakers Ilona Maher, Aisha Bowe and Alex Aster, we explored what “going sky high” means across sport, space and storytelling—because every record starts with deciding what yours is.