Up Close with Lando and Oscar
PAID AND ORGANIC SOCIAL
SOCIAL CONTENT
SOCIAL SPEED ROUND WITH THE KINGS OF SPEED
ROLE
Senior Art Director //
Creative Concept + Art Direction
Senior Art Director //
Creative Concept + Art Direction
AGENCY
McCann NY
McCann NY
BACKGROUND
Custom social content in partnership with F1 race team "McLaren" drivers Lando Norris and Oscar Piastri at the 2024 Las Vegas Grand Prix. Fan engagement focus and Priceless Surprise content as part of the larger Mastercard brand. Full creative concept, pitch, sale, shoot, edit, last-looks and publishing across Mastercard social channels.
Custom social content in partnership with F1 race team "McLaren" drivers Lando Norris and Oscar Piastri at the 2024 Las Vegas Grand Prix. Fan engagement focus and Priceless Surprise content as part of the larger Mastercard brand. Full creative concept, pitch, sale, shoot, edit, last-looks and publishing across Mastercard social channels.
Small Business Spotlights
PAID AND ORGANIC SOCIAL
BUSINESS VIDEOS
KEEPING SMALL BUSINESS ALIVE AND THRIVING
ROLE
Senior Art Director
Creative Concept + Art Direction
Senior Art Director
Creative Concept + Art Direction
AGENCY
McCann NY
McCann NY
BACKGROUND
Social content featuring real small businesses across the US as a part of Mastercard 's focus and commitment towards championing small business and small business owners creating a positive impact in their community. Full creative concept ideation, pitch, sale, production, shoot, edit, last-looks, and publishing on Mastercard social channels.
Social content featuring real small businesses across the US as a part of Mastercard 's focus and commitment towards championing small business and small business owners creating a positive impact in their community. Full creative concept ideation, pitch, sale, production, shoot, edit, last-looks, and publishing on Mastercard social channels.
Mastercard's Pro Golfers Are Now on TikTok
ORGANIC AND PAID SOCIAL
SOCIAL CONTENT
FANS WANT TO KNOW, SO MASTERCARD ASKED...
ROLE
Senior Art Director //
Creative Concept + Art Direction
Senior Art Director //
Creative Concept + Art Direction
AGENCY
McCann NY
McCann NY
BACKGROUND
Behind-the-scenes and insider-look style content with Mastercard pro golf ambassadors Max Homa, Justin Rose, Viktor Hovland, and Cameron Young as a part of their ongoing sponsorship for The Arnold Palmer Invitational. Full creative concept ideation, pitch, sale, production, shoot, edit, last-looks, and publishing on Mastercard social channels.
Behind-the-scenes and insider-look style content with Mastercard pro golf ambassadors Max Homa, Justin Rose, Viktor Hovland, and Cameron Young as a part of their ongoing sponsorship for The Arnold Palmer Invitational. Full creative concept ideation, pitch, sale, production, shoot, edit, last-looks, and publishing on Mastercard social channels.
