MONOP•ALLY

Pass go and collect your reward. Full 360 campaign for Ally Bank and in partnership with Hasbro's "Monopoly" to engage a younger consumer base on the importance of savings, with lead-generation and account openings as the base-level success metrics. Game-style tile design and OOH placement in major US cities Chicago, New York, Michigan, Dallas, Seattle, and Charlotte, complete with life-size gaming pieces in each city, a 3D rendered "Monopoly Man" user interface and real cash money rewards for players in each city. Ancillary online iteration for individuals located in cities outside the aforementioned above.