CARRY ON, PUERTO RICO
HILTON HOTELS

All you need is your carry on to help Puerto Rico carry on. Hero TVC with Rosario Dawson at Hilton Hotels "Caribe" Property to help restore bookings following the destruction –and respective loss of destination interest– following hurricane Maria in 2017. Custom Away bag sweepstakes and giveaway in partnership with local artists to the island and as a reward for social media engagement and custom hashtag usage. Bespoke editorial in partnership with Matador Network featuring curated traveler itineraries and campaign-inspired creative. Respective artist features exploring process, development and overall creation of each custom away luggage piece.