AGENCY
Mediacom, Creative Systems New York
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BACKGROUND
Full 360 campaign for the Pokémon Company International and in celebration of the brand's 25th anniversary, in partnership with Post Malone and the twenty five year-old hit "I Only Wanna Be With You" by Hootie & The Blowfish (covered by Post Malone). 3D motion capture for our digital concert streamed globally on the night of the campaign's launch and respective TVC teaser with Post Malone ahead of the global live stream. Ancillary collateral materials, digital assets, and social posts teasing the concert and partnership launch.